How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Free calculator

What's your real cost per signed customer?

Your cost per lead looks great. But the number that matters is what each signed deal actually costs you. Enter four numbers — see your true CAC instantly.

Your numbers

Monthly ad spend

€

Total across Meta, Google, LinkedIn, etc.

Leads per month

All leads generated by that spend.

Lead → signed deal rate

Share of leads that become paying customers.

Average ARR per deal

€

Annual recurring revenue of a typical new customer.

Your true CAC

€2,000

Your cost per lead is just €40 — but your real cost per signed customer is 50× that.

Cost per lead

€40

Signed deals / mo

ARR generated / mo

€120,000

ARR per €1 spent

6×

This is a blended estimate from your averages. Your real CAC varies a lot by campaign — that's exactly what Optimzd measures.

This is the blended number. What's it per campaign?

Optimzd connects your ads to HubSpot and shows your true CAC and ARR for every campaign — not an average. Live in 2 minutes.

See my real CAC per campaign