How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

The Stripe of ad attribution

Turn your ad spend into signed revenue.

Optimzd connects Meta, Google and LinkedIn to your HubSpot pipeline — see the real ARR behind every campaign, then push those results back to the ad platforms. Live in 2 minutes.

Free during betaNo credit cardCancel anytime

app.getoptimzd.com/fr

optimzd.

Overview

Campaigns

Attribution

Funnel

Revenue

Smart BiddingIA

Audiences

Overview

Meta Ads attribution → HubSpot revenue · last 90 days

Live

Attributed ARR — Meta Ads

0 M€▲ 18,4%

Attributed MRR €201,550/mo · May 5 → Aug 3, 2026

ROAS

0×

Leads

Won

CPL

0 €

▼ 12%

CPA

0 €

▼ 8%

Lead → Deal

0 %

▲ 0.4 pt

Lost deals

▲ 5%

Spend vs Leads

SpendLeads

Top campaigns

FR_LeadGen_Broad_Q2

612 K€5,4×

FR_Retarget_Demo_LAL

498 K€6,1×

ES_Conv_Founders_Video

421 K€4,7×

FR_ABM_Tier1_Enterprise

358 K€4,2×

IT_Webinar_Promo_Q2

214 K€3,8×

Works with

MetaGoogle AdsLinkedInHubSpotTikToksoon

OAuth · no pixel · 2 minutes

The transformation

Same budget. Radically different decisions.

The same metrics, before and after — live.

Without OptimzdWith Optimzd

Real ROAS ???

Signed ARR attributed ???

AI-driven CPL ???

Wasted budget / month?????

Next actionGUESSING

You spent €27,500. How much became customers? No idea.

How it works

From ad click to signed deal.

3 steps. 2 minutes. Zero code.

Connect your accounts

Meta, LinkedIn & HubSpot via OAuth. Click, authorize, done. No dev, no pixel.

Every lead matched to its ad

AI links each HubSpot contact to the exact campaign, ad set and creative that generated it.

See what actually drives revenue

Spend vs ARR per campaign. AI says where to scale and where to cut. Budget meeting in 5 min.

The engine

A closed loop, not just another dashboard

Scroll — follow the data as it flows: we collect it, attribute it, AI decides, then we push it back to the ad platforms.

Optimzd engine

Processing…

Collect

Attribution

Decision

Back-push

01Ingestion

We pull in all your data

HubSpot — contacts, deals, revenue — and your Meta, Google & LinkedIn ad accounts, connected via OAuth. Automatic sync, no pixel or code.

HubSpot CRM

48,920 contacts · 1,284 deals

Synced

Meta Ads

62 campaigns · synced 14 min ago

Synced

Google Ads

21 campaigns · synced 14 min ago

Synced

LinkedIn Ads

13 campaigns · synced 14 min ago

Synced

02Attribution

Every deal tied to the exact ad

The UTM matching engine links each contact & deal to the campaign, ad set and creative. 5 attribution models, a confidence score on every match.

Contacts match

94%

Deals match

91%

Ad set match

88%

Creative match

82%

03AI decision

AI decides where to scale, cut, pause

Claude analyzes real ARR by cohort and recommends budget moves — within strict guardrails (+30% / −50% max). Every action is measured 14 days before/after.

FR_Retarget_Demo_LAL

Scale €320/d → €400/d

conf. 87%

ES_Traffic_Blog_Q1

Pause €18/d → €0/d

conf. 92%

04Back-push

We re-inject revenue into the ad platforms

Signed deals become conversion events pushed to the Meta, Google, LinkedIn & TikTok CAPIs. Their algorithms finally optimize on real revenue — your campaigns improve. The loop is closed.

Derived events

1,284

Pushed

1,192

ARR pushed

2.42 M€

Meta CAPI612 sent94%

Google Ads318 sent91%

LinkedIn204 sent88%

The product

One loop, three beats: see the revenue, act on it, prove it.

See

Every signed deal, tied to the ad that created it

The Revenue view lists every won deal with the exact campaign that generated it — your true blended ROAS and CAC. The number your CFO asks for.

5 attribution models compared side by side

A confidence score on every lead-to-campaign match

Works even with imperfect UTMs

Won deals → ad source

ROAS 4.8×

ModelPosition-based

Castellan Group

FR_ABM_Tier1_Enterprise

94%84 K€

Brightwave SAS

FR_Retarget_Demo_LAL

100%48 K€

NordSaaS

ES_Conv_Founders_Video

87%36 K€

Maison Lacombe

FR_LeadGen_Broad_Q2

76%30 K€

Atelier Vidal

IT_Webinar_Promo_Q2

62%18 K€

Attributed ARR 2,42 M€CAC 2 327 €

Act

AI budget moves that prove their impact

Claude analyzes revenue by cohort and recommends where to scale, cut or pause — within strict limits. Every applied change is measured: 14 days before vs after.

Based on signed deals, not platform metrics

Guardrails: +30% / −50% max, daily cap

A measured track record, not promises

Smart Bidding

Generated by MarkO

14 min ago

Upside /wk

+€1,240

Avg. confidence

86 %

Active recs

FR_Retarget_Demo_LALIncrease budget

€320/d€400/d+25%

+18 leads/wk · CPL −14% · ROAS 5.4× → 6.0×

Confidence87%

ApplyReject

ES_Traffic_Blog_Q1Pause

€18/d€0/d−100%

−€18/d · CPL €75 (×2.8 median) · 0 deals in 30d

Confidence92%

ApplyReject

Prove

Every step, from impression to deal

Track conversion at each stage and a contact’s full journey, from first click to signed deal. Full multi-touch visibility.

Funnel by campaign and by cohort

Detailed multi-touch contact journey

Real conversion rate at every stage

Conversion funnel

Impressions

2,42 M

Clicks

38 200

Leads

8 420

MQL

3 180

SQL

640

Won deals

214

Conversion rate2.5 %

The whole platform

Everything to close the loop between ad spend and revenue

Multi-touch attribution

5 models compared side by side, a confidence score on every lead → campaign match.

Closed-loop audit

Every signed deal tied to its campaign — surfaces hidden gems and lead traps.

AI Smart Bidding

Claude recommends scale / cut / pause, strict guardrails, measured track record.

Conversion back-push

Sends signed deals back to the Meta, Google, LinkedIn & TikTok CAPIs.

Revenue Signals

Gold / Silver / Exclusion audiences synced to ad platforms for lookalikes on paying customers.

Creative DNA

Which creatives actually generate signed deals and revenue.

Funnel & lead scoring

Stage-by-stage funnel + XGBoost scoring (44 features, SHAP explainability).

Benchmark & intel

Cross-country performance and competitor monitoring via the Ad Library.

A word from the founder

“I built Optimzd because I was the guy who couldn’t answer his own CFO’s ROI question. In the first month, I found €4,200 of wasted spend.”

Matys Beuriot

Founder & Growth Engineer

Pricing

Free during beta.

€0/ during beta

Limited to 50 companies. No credit card.

Full access to every feature

Meta + LinkedIn Ads + HubSpot integration

AI budget recommendations

Multi-touch attribution

Priority founder support

Start free — 2 min

FAQ

Your (likely) questions

01What is multi-touch marketing attribution?

Multi-touch attribution ties every touchpoint (impression, click, form) to the revenue actually generated, instead of crediting only the first or last click. Optimzd compares 5 attribution models — first-touch, last-touch, linear, time-decay and position-based — to see which campaigns truly sign deals.

02How do I connect Meta, LinkedIn and Google Ads to HubSpot?

In 2 minutes, via OAuth: you connect your ad accounts and your HubSpot CRM, with no pixel or code. Optimzd then matches each HubSpot contact to the exact campaign, ad set and creative that generated it.

03How is Optimzd different from HubSpot attribution?

HubSpot Attribution requires the Enterprise plan (~$3,600/mo) and only does last-touch by default. Optimzd ties your real ad spend to signed deals, with multi-touch models and AI budget recommendations — free during beta.

04What’s the difference between first-touch, last-touch and multi-touch attribution?

First-touch credits the first interaction, last-touch the last — both ignore the real lead journey. Multi-touch attribution spreads credit across all touchpoints. Optimzd shows all 5 models side by side so you decide on data, not guesses.

05How do I calculate true customer acquisition cost (CAC)?

True CAC compares ad spend to deals actually signed, not the number of leads. Optimzd computes it automatically per campaign (and per cohort); you can also estimate it quickly with our free CAC calculator.

06Do I need to install a pixel or any code?

No. Optimzd works via OAuth, server-side — no pixel, no tracking script to add to your site, no developer needed.

07Which ad platforms are supported?

Meta Ads, LinkedIn Ads and Google Ads today. TikTok Ads is planned for 2026.

08Is my data hosted in Europe?

Yes. Infrastructure is hosted in Europe and your data stays yours — Optimzd is GDPR-ready, with CRM credentials encrypted per organization.

09Can the AI change my ad budgets?

Only if you allow it, within strict limits: +30% / −50% max, with a daily action cap. Every applied recommendation is measured 14 days before vs after to prove its impact.

Stop wasting budget. Prove your ROI.

Join the beta. Be the first to connect your ads to your revenue.

Free during beta. Cancel anytime. Your data stays yours.