Closed-loop attribution for B2B SaaS on HubSpot

Turn your ad spend into signed revenue.

Optimzd connects Meta, Google and LinkedIn to your HubSpot pipeline — see the real ARR behind every campaign, then push those results back to the ad platforms. Live in 2 minutes.

Free during betaNo credit cardCancel anytime
app.getoptimzd.com/fr
optimzd.
Overview
Campaigns
Attribution
Funnel
Revenue
Smart BiddingIA
Audiences
Overview
Meta Ads attribution → HubSpot revenue · last 90 days
Live
Attributed ARR — Meta Ads
0 M€▲ 18,4%
Attributed MRR €201,550/mo · May 5 → Aug 3, 2026
ROAS
0×
Leads
0
Won
0
CPL
0 €
▼ 12%
CPA
0 €
▼ 8%
Lead → Deal
0 %
▲ 0.4 pt
Lost deals
0
▲ 5%
Spend vs Leads
SpendLeads
Top campaigns
1
FR_LeadGen_Broad_Q2
612 K€5,4×
2
FR_Retarget_Demo_LAL
498 K€6,1×
3
ES_Conv_Founders_Video
421 K€4,7×
4
FR_ABM_Tier1_Enterprise
358 K€4,2×
5
IT_Webinar_Promo_Q2
214 K€3,8×
Works with
MetaGoogle AdsLinkedInHubSpotTikToksoon
OAuth · no pixel · 2 minutes

The transformation

Same budget. Radically different decisions.

The same metrics, before and after — live.

Without OptimzdWith Optimzd
Real ROAS ???
Signed ARR attributed ???
AI-driven CPL ???
Wasted budget / month?????
Next actionGUESSING

You spent €27,500. How much became customers? No idea.

How it works

From ad click to signed deal.

3 steps. 2 minutes. Zero code.

01
Connect your accounts
Meta, LinkedIn & HubSpot via OAuth. Click, authorize, done. No dev, no pixel.
02
Every lead matched to its ad
AI links each HubSpot contact to the exact campaign, ad set and creative that generated it.
03
See what actually drives revenue
Spend vs ARR per campaign. AI says where to scale and where to cut. Budget meeting in 5 min.

The engine

A closed loop, not just another dashboard

Scroll — follow the data as it flows: we collect it, attribute it, AI decides, then we push it back to the ad platforms.

Optimzd engine
Processing…
Collect
Attribution
Decision
Back-push
01Ingestion

We pull in all your data

HubSpot — contacts, deals, revenue — and your Meta, Google & LinkedIn ad accounts, connected via OAuth. Automatic sync, no pixel or code.

HubSpot CRM
48,920 contacts · 1,284 deals
Synced
Meta Ads
62 campaigns · synced 14 min ago
Synced
Google Ads
21 campaigns · synced 14 min ago
Synced
LinkedIn Ads
13 campaigns · synced 14 min ago
Synced
02Attribution

Every deal tied to the exact ad

The UTM matching engine links each contact & deal to the campaign, ad set and creative. 5 attribution models, a confidence score on every match.

Contacts match
94%
Deals match
91%
Ad set match
88%
Creative match
82%
03AI decision

AI decides where to scale, cut, pause

Claude analyzes real ARR by cohort and recommends budget moves — within strict guardrails (+30% / −50% max). Every action is measured 14 days before/after.

FR_Retarget_Demo_LAL
Scale €320/d → €400/d
conf. 87%
ES_Traffic_Blog_Q1
Pause €18/d → €0/d
conf. 92%
04Back-push

We re-inject revenue into the ad platforms

Signed deals become conversion events pushed to the Meta, Google, LinkedIn & TikTok CAPIs. Their algorithms finally optimize on real revenue — your campaigns improve. The loop is closed.

Derived events
1,284
Pushed
1,192
ARR pushed
2.42 M€
Meta CAPI612 sent94%
Google Ads318 sent91%
LinkedIn204 sent88%

The product

One loop, three beats: see the revenue, act on it, prove it.

See

Every signed deal, tied to the ad that created it

The Revenue view lists every won deal with the exact campaign that generated it — your true blended ROAS and CAC. The number your CFO asks for.

5 attribution models compared side by side
A confidence score on every lead-to-campaign match
Works even with imperfect UTMs
Won deals → ad source
ROAS 4.8×
ModelPosition-based
C
Castellan Group
FR_ABM_Tier1_Enterprise
94%84 K€
B
Brightwave SAS
FR_Retarget_Demo_LAL
100%48 K€
N
NordSaaS
ES_Conv_Founders_Video
87%36 K€
M
Maison Lacombe
FR_LeadGen_Broad_Q2
76%30 K€
A
Atelier Vidal
IT_Webinar_Promo_Q2
62%18 K€
Attributed ARR 2,42 M€CAC 2 327 €

Act

AI budget moves that prove their impact

Claude analyzes revenue by cohort and recommends where to scale, cut or pause — within strict limits. Every applied change is measured: 14 days before vs after.

Based on signed deals, not platform metrics
Guardrails: +30% / −50% max, daily cap
A measured track record, not promises
Smart Bidding
Generated by MarkO
14 min ago
Upside /wk
+€1,240
Avg. confidence
86 %
Active recs
7
FR_Retarget_Demo_LALIncrease budget
€320/d€400/d+25%
+18 leads/wk · CPL −14% · ROAS 5.4× → 6.0×
Confidence87%
ApplyReject
ES_Traffic_Blog_Q1Pause
€18/d€0/d−100%
−€18/d · CPL €75 (×2.8 median) · 0 deals in 30d
Confidence92%
ApplyReject

Prove

Every step, from impression to deal

Track conversion at each stage and a contact’s full journey, from first click to signed deal. Full multi-touch visibility.

Funnel by campaign and by cohort
Detailed multi-touch contact journey
Real conversion rate at every stage
Conversion funnel
Impressions
2,42 M
Clicks
38 200
Leads
8 420
MQL
3 180
SQL
640
Won deals
214
Conversion rate2.5 %

The whole platform

Everything to close the loop between ad spend and revenue

Multi-touch attribution
5 models compared side by side, a confidence score on every lead → campaign match.
Closed-loop audit
Every signed deal tied to its campaign — surfaces hidden gems and lead traps.
AI Smart Bidding
Claude recommends scale / cut / pause, strict guardrails, measured track record.
Conversion back-push
Sends signed deals back to the Meta, Google, LinkedIn & TikTok CAPIs.
Revenue Signals
Gold / Silver / Exclusion audiences synced to ad platforms for lookalikes on paying customers.
Creative DNA
Which creatives actually generate signed deals and revenue.
Funnel & lead quality
Stage-by-stage funnel with MQL rate and conversion per campaign.
Benchmark & intel
Cross-country performance and competitor monitoring via the Ad Library.

A word from the founder

“I built Optimzd because I was the guy who couldn’t answer his own CFO’s ROI question. In the first month, I found €4,200 of wasted spend.”
MB
Matys Beuriot
Founder & Growth Engineer

Pricing

Free during beta.

€0/ during beta

No credit card. Live in 2 minutes.

Full access to every feature
Meta + LinkedIn Ads + HubSpot integration
AI budget recommendations
Multi-touch attribution
Priority founder support
Start free — 2 min

FAQ

Your (likely) questions

01What is multi-touch marketing attribution?
Multi-touch attribution ties every touchpoint (impression, click, form) to the revenue actually generated, instead of crediting only the first or last click. Optimzd compares 5 attribution models — first-touch, last-touch, linear, time-decay and position-based — to see which campaigns truly sign deals.
02How do I connect Meta, LinkedIn and Google Ads to HubSpot?
In 2 minutes, via OAuth: you connect your ad accounts and your HubSpot CRM, with no pixel or code. Optimzd then matches each HubSpot contact to the exact campaign, ad set and creative that generated it.
03How is Optimzd different from HubSpot attribution?
HubSpot Attribution requires the Enterprise plan (~$3,600/mo) and only does last-touch by default. Optimzd ties your real ad spend to signed deals, with multi-touch models and AI budget recommendations — free during beta.
04What’s the difference between first-touch, last-touch and multi-touch attribution?
First-touch credits the first interaction, last-touch the last — both ignore the real lead journey. Multi-touch attribution spreads credit across all touchpoints. Optimzd shows all 5 models side by side so you decide on data, not guesses.
05How do I calculate true customer acquisition cost (CAC)?
True CAC compares ad spend to deals actually signed, not the number of leads. Optimzd computes it automatically per campaign (and per cohort); you can also estimate it quickly with our free CAC calculator.
06Do I need to install a pixel or any code?
No. Optimzd works via OAuth, server-side — no pixel, no tracking script to add to your site, no developer needed.
07Which ad platforms are supported?
Meta Ads, LinkedIn Ads and Google Ads today. TikTok Ads is planned for 2026.
08Is my data hosted in Europe?
Yes. Infrastructure is hosted in Europe and your data stays yours — Optimzd is GDPR-ready, with CRM credentials encrypted per organization.
09Can the AI change my ad budgets?
Only if you allow it, within strict limits: +30% / −50% max, with a daily action cap. Every applied recommendation is measured 14 days before vs after to prove its impact.

Stop wasting budget. Prove your ROI.

Create your workspace, connect your accounts with OAuth, see your attribution within the hour.

Free during beta. Cancel anytime. Your data stays yours.