The Stripe of ad attribution.
Stop guessing which ads
actually close deals.
You spend thousands on Meta & LinkedIn Ads every month. But when your CFO asks which campaign generated revenue, you're guessing.
Optimzd connects your ads to HubSpot in 2 minutes so you see the real ROI of every euro spent — not clicks, not leads, signed deals.
Built by a growth engineer who got tired of guessing.
Ad Spend
€48,230
-3%
Leads
1,284
+18%
MQLs
847
+12%
Deals Won
62
+24%
ROAS
3.8x
+0.4
Used by growth teams at B2B SaaS companies who refuse to fly blind.
Sound familiar?
You're not bad at marketing.
You're blind to what works.
Your ad dashboards are lying to you.
CTR, CPM, CPC look great in Meta Ads Manager. But open HubSpot and try to tell which of those 1,284 clicks became paying customers. You can't. Because the data doesn't connect.
Your CFO asks "what's the ROI?" and you stall.
You know you generate leads. But when leadership asks which campaigns actually close deals and generate ARR, you open a spreadsheet and start... estimating. That's not a strategy. That's a guess.
You're burning budget on campaigns that feel good but don't convert.
Without revenue data, you allocate budget based on CPL. But the cheapest lead that never signs? That's the most expensive lead you'll ever generate.
The transformation
Same budget. Radically different decisions.
You spent €27,500. How many became customers? 🤷
Scale A. Fix B. Kill C. Save €6,800/month. Earn €96K more ARR.
How it connects
Your ads and your CRM,
finally speaking the same language.
AI matching engine
Every lead matched to its exact ad. Every deal traced back to its campaign. Automatically.
What you get
Everything you need to prove marketing ROI.
Nothing you don't.
Real ROI per campaign.
Not CPL. You see spend, leads, qualified leads, deals won, and actual ARR. Per campaign. Per platform. In one view.
All your ad platforms, one dashboard.
Meta and LinkedIn Ads today. Google, TikTok, Snap coming soon. No more switching between 5 tabs.
AI budget recommendations.
Stop guessing. Optimzd analyzes your campaigns and tells you where to increase, decrease, or kill budget — based on revenue, not vanity metrics.
Lead quality scoring per campaign.
See the MQL rate per campaign. A lead without a phone number or company name is worthless — now you'll know which campaigns attract junk.
Multi-touch attribution models.
First-touch, last-touch, linear, time-decay. Compare side by side. Find the truth about your customer journey.
Setup in 2 minutes, not 2 weeks.
No developers. No tracking scripts. No data warehouse. Connect with OAuth and you're live.
Inside the product
More than a dashboard.
A revenue intelligence platform.
AI Data Analyst
AIAsk questions in plain English. Get instant answers about your campaigns, spend, and revenue.
Conversion Funnel
Track every step from impression to deal. See where leads drop off and which campaigns convert.
Benchmark Heatmap
Compare CPL, CTR, and CPM across countries and campaign types. Spot your winning formulas.
| Lead Gen | Traffic | Conv. | |
|---|---|---|---|
| FR | 28 | 45 | 32 |
| ES | 35 | 52 | 41 |
| IT | 22 | 38 | 55 |
| DE | 42 | 31 | 48 |
Contact Journey
Follow each lead from the first ad click to the signed deal. Full multi-touch visibility.
Meta Ad Click
Jan 5
Form Submit
Jan 5
MQL
Jan 12
Deal Won
Feb 8
AI Lead Scoring
MLML model scores every lead on conversion probability. Know which leads to prioritize before your sales team calls.
Real-time Sync
LiveHubSpot and Meta data synced automatically. Always fresh, always accurate, zero manual exports.
Your stack, connected
All your ad platforms.
One source of truth.
Stop switching between 5 dashboards. Connect everything in 2 minutes with OAuth. No code, no pixels.
Meta Ads
Facebook & Instagram
LinkedIn Ads
Campaign Manager
Google Ads
Search & Display
TikTok Ads
Business Center
Connected to your CRM
How it works
From ad click to closed deal.
3 steps. 2 minutes. Zero code.
Connect your accounts.
Link your Meta Ads, LinkedIn Ads, and HubSpot CRM. OAuth flow — click, authorize, done. No developer needed, no tracking scripts, no pixel headaches.
Every lead gets matched to its ad.
Optimzd's AI matches every HubSpot contact to the exact campaign, ad set, and creative that generated it. UTM tracking + intelligent fuzzy matching handles the messy cases.
See what actually drives revenue.
Your dashboard shows the real numbers: spend vs. ARR per campaign. AI recommends exactly where to scale up and where to cut. Your next budget meeting takes 5 minutes, not 5 hours.
“I built Optimzd because I was the guy who couldn't answer my own CFO's ROI question. I ran Meta & LinkedIn campaigns for a B2B SaaS company. Every month, I'd export CSVs, cross-reference HubSpot deals, and build a spreadsheet that was wrong before I finished it. So I built the tool I wish existed. In my first month, I identified €4,200 in wasted ad spend.”
Matys Beuriot
Founder & Growth Engineer
Pricing
Free during beta.
Because we'd rather earn your trust than your money.
What's included:
- Full access to all features
- Meta + LinkedIn Ads + HubSpot integration
- AI budget recommendations
- Multi-touch attribution models
- Priority support from the founder (yes, me)
Limited to 50 companies. No credit card required.
Your data stays yours. Cancel anytime.
FAQ
Questions you probably have
Stop wasting budget.
Start proving ROI.
Join the beta. Be the first to connect your ads to your revenue.
Free during beta. Cancel anytime. Your data stays yours.