How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs Attribution: which multi-touch tool fits your team?

Both connect your ad platforms and CRM to show multi-touch attribution across the customer journey. Attribution (attributionapp.com) is an established MTA platform serving both B2B and ecommerce with deep, flexible reporting. Optimzd is a focused B2B SaaS tool: it ties every ad euro to the signed deal in HubSpot, then recommends — and measures — where to move budget.

To be fair: Attribution is a mature, flexible platform with years of multi-touch reporting depth and a broad set of ad and CRM integrations. If you want a configurable MTA reporting suite across many channels, it is a solid, proven choice.

Optimzd vs Attribution at a glance

	Optimzd	Attribution
Core job	Ad spend → signed deals & ARR + AI budget actions.	Configurable multi-touch attribution reporting.
Setup	2-minute OAuth, no tracking script.	Tracking script + integration configuration.
Built for	Small B2B SaaS teams (2–20) on HubSpot.	B2B and ecommerce teams wanting flexible MTA.
Attribution models	5 multi-touch models with a confidence score on every lead-to-campaign match.	Multiple multi-touch models, highly configurable.
Acting on data	AI budget recommendations with hard safety limits + a measured before/after track record.	Reporting-first; acting on the data is manual.
Back to the platforms	Pushes signed deals to Meta/Google/LinkedIn Conversions APIs (offline, window-aware).	Data export and integrations; no built-in measured budget loop.
Pricing	Free during beta; early users keep a permanent discount.	Paid plans; pricing scales with traffic/conversions.

Choose Optimzd if…

→ You're on HubSpot and want spend → signed-deal visibility this week.
→ You want AI budget recommendations that are accountable — measured before/after.
→ You want signed deals pushed back to the ad platforms automatically.
→ Your team is small and nobody wants to configure an MTA suite.

Choose Attribution if…

→ You want a highly configurable MTA reporting platform across many channels.
→ You run both ecommerce and B2B and need one flexible attribution layer.
→ You have someone who will own model configuration and reporting.

If you want a configurable multi-touch reporting suite, Attribution is a proven option. If you're a small B2B SaaS team on HubSpot who wants to see which campaigns sign deals and act on it with measured AI budget changes, Optimzd is built for exactly that — in minutes, not a setup project.

See which ads actually close deals

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