How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs Cometly: ad tracking or CRM revenue attribution?

Both connect ad platforms to outcomes, but the center of gravity differs. Cometly is an ad-attribution and server-side tracking tool built for performance marketers — real-time ad data, conversion feedback to the platforms, strong for ecommerce and lead-gen. Optimzd is a B2B SaaS tool built around the CRM: it ties every ad euro to the signed deal and ARR in HubSpot, then recommends and measures budget moves.

To be fair: Cometly is strong at real-time ad tracking and server-side conversion feedback. If you're a performance marketer or agency optimizing on fast conversion signals — especially in ecommerce or high-volume lead-gen — it does that job well.

Optimzd vs Cometly at a glance

	Optimzd	Cometly
Core job	Ad spend → signed deals & ARR in your CRM.	Real-time ad tracking + server-side conversion feedback.
Best fit	B2B SaaS with longer sales cycles on HubSpot.	Performance marketers, agencies, ecommerce / lead-gen.
Setup	2-minute OAuth (Meta, LinkedIn, Google + HubSpot).	Tracking pixel / server-side setup.
Revenue unit	Signed deal & ARR from the CRM, multi-touch.	Tracked conversions / purchase events.
Acting on data	AI budget recommendations with safety limits + measured before/after track record.	Conversion feedback to the ad platforms for their algorithms.
Closed-loop to platforms	Pushes signed deals offline to Meta/Google/LinkedIn Conversions APIs (window-aware).	Server-side event forwarding (conversion-event led).
Pricing	Free during beta; early users keep a permanent discount.	Paid plans; scales with ad spend / conversions.

Choose Optimzd if…

→ You sell B2B SaaS with a real sales cycle and your CRM is HubSpot.
→ You care about signed deals and ARR, not just tracked conversions.
→ You want AI budget recommendations measured before/after each change.
→ You want a CRM-native view, not a pixel-led ad-tracking layer.

Choose Cometly if…

→ You're a performance marketer or agency optimizing on real-time conversions.
→ You run ecommerce or high-volume lead-gen where the purchase is the event.
→ You primarily want server-side conversion feedback to the ad platforms.

If your world is real-time ad tracking and conversion feedback for performance campaigns, Cometly fits. If you're B2B SaaS on HubSpot asking 'which campaigns generate signed deals and ARR?' — and you want measured AI budget moves on top — Optimzd is built for that motion.

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