How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs Dreamdata: which B2B attribution tool fits your team?

Both Optimzd and Dreamdata connect your ad spend to CRM revenue so you can see which campaigns generate pipeline — not just clicks. The difference is who they are built for: Dreamdata is a full B2B go-to-market data platform for teams with data resources; Optimzd is a focused attribution tool for small B2B SaaS marketing teams who want answers in minutes, not a data project.

To be fair: Dreamdata is a mature, powerful platform. If you need warehouse-grade data modeling across many sources, account-based journeys, and a dedicated data team can own the setup, it is a strong choice.

Optimzd vs Dreamdata at a glance

	Optimzd	Dreamdata
Setup	2-minute OAuth (Meta, LinkedIn, Google Ads + HubSpot). No tracking script required.	Days to weeks; tracking script + data modeling recommended.
Pricing	Free during beta; early users keep a permanent discount.	Free tier limited; paid plans from roughly $999/month.
Built for	Small B2B SaaS marketing teams (2–20) on HubSpot.	Mid-market/enterprise B2B teams with data resources.
Ad platforms	Meta Ads, LinkedIn Ads, Google Ads (live).	Broad source coverage incl. ad platforms and warehouses.
Attribution models	5 multi-touch models with a confidence score on every match.	Multiple multi-touch models, account-level journeys.
Acting on the data	AI budget recommendations with hard safety limits — and a measured before/after track record for every applied change.	Reporting and audience activation; no measured budget-change loop.
Data warehouse needed	No.	Not required, but the platform is warehouse-centric by design.

Choose Optimzd if…

→ You run Meta/LinkedIn/Google Ads and your CRM is HubSpot.
→ You want spend → signed deals visibility this week, without a data project.
→ You want AI recommendations that are accountable — every applied change is measured before/after.
→ Your team is 2–20 people and nobody owns a data warehouse.

Choose Dreamdata if…

→ You need account-based (ABM) journey modeling across many data sources.
→ You have a data team that can own tracking and modeling.
→ You need warehouse-native integrations and custom data plumbing.

If you are a small B2B SaaS team on HubSpot asking 'which of my ad campaigns actually sign deals?', Optimzd answers that question in minutes and then helps you act on it with measured AI budget changes. If you are building a company-wide go-to-market data layer, Dreamdata is built for that scale — at that price.

See which ads actually close deals

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