How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs HockeyStack: attribution platform or attribution answer?

HockeyStack is an enterprise B2B marketing analytics suite — attribution, journeys, ABM intent, dashboards. Optimzd does one thing: connect Meta, LinkedIn and Google Ads to HubSpot so you can see which campaigns sign deals, and act on it. The right pick depends on whether you need a platform or an answer.

Credit where due: HockeyStack offers deep journey analytics, intent data and flexible dashboards. Enterprise marketing teams with an ops function get a lot out of it.

Optimzd vs HockeyStack at a glance

	Optimzd	HockeyStack
Setup	2-minute OAuth. No tracking script, no onboarding project.	Tracking script + guided onboarding; typically weeks to full value.
Pricing	Free during beta; early users keep a permanent discount.	Quote-based; commonly cited around $1,000+/month.
Built for	Small B2B SaaS teams (2–20) on HubSpot.	Mid-market/enterprise teams with marketing ops.
Core question answered	Which ad campaigns generate signed deals and ARR — and where should budget move?	Full-funnel analytics, journeys, intent, dashboards.
AI that acts	Budget recommendations with safety caps, applied to Meta in one click, measured before/after (CPL, spend, leads).	AI insights and reporting copilots; acting on ad budgets is not the focus.
Attribution transparency	Every lead-to-campaign match shows its method (exact ID vs fuzzy) and a confidence score.	Model-based attribution; methodology less exposed per record.

Choose Optimzd if…

→ Your stack is HubSpot + Meta/LinkedIn/Google Ads and you want the revenue answer fast.
→ You'd rather have one accountable number (ROAS on signed deals) than ten dashboards.
→ You want the AI to propose budget changes and then prove their impact.
→ You don't have a marketing ops person to own a platform.

Choose HockeyStack if…

→ You need intent data, ABM orchestration and custom journey analytics.
→ You have marketing ops capacity and an enterprise budget.
→ Your sources go well beyond ads + CRM.

Think of it as platform vs product: HockeyStack is a powerful analytics platform you operate; Optimzd is a product that gives a small team the one answer that matters — which euros become deals — and a measured way to act on it. Start with the answer; graduate to a platform if you outgrow it.

See which ads actually close deals

Connect Meta, LinkedIn & Google Ads to HubSpot in 2 minutes. Free during beta.

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