How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs Factors.ai: account intelligence or revenue attribution?

Both tools connect marketing activity to revenue, but they solve different problems. Factors.ai is an account-intelligence and ABM platform — it de-anonymizes website visitors, scores account intent, and ties LinkedIn Ads to account engagement. Optimzd is a focused ad-attribution tool: it links every Meta, LinkedIn and Google Ads euro to the signed deal it generated in HubSpot, then recommends where to move budget.

To be fair: Factors.ai is excellent at what it is built for. If your motion is account-based — identifying which companies visit your site, scoring intent across G2/LinkedIn signals, and orchestrating ABM plays — it is a strong, mature platform.

Optimzd vs Factors.ai at a glance

	Optimzd	Factors.ai
Core job	Ad spend → signed deals & ARR, per campaign.	Account identification, intent scoring, ABM attribution.
Setup	2-minute OAuth (Meta, LinkedIn, Google + HubSpot). No script.	Tracking script + account-identification setup.
Built for	Small B2B SaaS teams (2–20) on HubSpot.	Demand-gen / ABM teams running account-based motions.
Attribution unit	Contact → deal → ARR (closed-loop to the signed deal).	Account-level engagement and multi-touch journeys.
Acting on data	AI budget recommendations with hard safety limits + a measured before/after track record.	Reporting + ABM orchestration; no measured budget-change loop.
Back to the platforms	Pushes signed deals back to Meta/Google/LinkedIn Conversions APIs (offline, window-aware).	Audience and signal activation, account-focused.
Pricing	Free during beta; early users keep a permanent discount.	Free tier; paid plans scale with accounts/contacts.

Choose Optimzd if…

→ Your question is 'which campaigns sign deals and generate ARR?'
→ You run Meta/LinkedIn/Google Ads and your CRM is HubSpot.
→ You want AI budget moves that are measured before/after, not just dashboards.
→ You're a small team that wants answers in minutes, no data project.

Choose Factors.ai if…

→ Your motion is account-based (ABM) and you need to identify anonymous accounts.
→ You want intent scoring across G2, LinkedIn and website signals.
→ You orchestrate account plays across sales and marketing.

If you need to know which companies are in-market and orchestrate ABM, Factors.ai is built for that. If you're a small B2B SaaS team asking 'which of my ad campaigns actually sign deals — and where should I move budget?', Optimzd answers that in minutes and pushes the wins back to the platforms.

See which ads actually close deals

Connect Meta, LinkedIn & Google Ads to HubSpot in 2 minutes. Free during beta.

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