How is Optimzd different from HubSpot's native attribution?

HubSpot's built-in attribution requires Enterprise ($3,600/month), only tracks last-touch by default, and can't show you which specific ad creative generated a deal. Optimzd connects your actual ad spend data to closed deals in HubSpot, with multi-touch models and AI recommendations — for free during beta.

How is Optimzd different from Dreamdata or HockeyStack?

Dreamdata and HockeyStack are powerful but complex. They start at $750–$1,000/month, require setup with data warehouses, and are built for enterprise teams. Optimzd is built for small B2B marketing teams who want the same insights in 2 minutes with zero technical complexity.

What ad platforms does Optimzd support?

Today: Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Ads (Search, Display, PMAX). TikTok Ads is on the roadmap for 2026.

What CRMs does Optimzd support?

HubSpot is fully integrated. Salesforce and Pipedrive are coming in 2026.

How does the attribution work?

Optimzd uses UTM tracking combined with AI-powered fuzzy matching to connect every HubSpot contact to the exact campaign, ad set, and creative that generated it. Every match carries a confidence score, and you can compare first-touch, last-touch, linear, time-decay, and position-based models side by side.

How long does setup take?

2 minutes. Connect your ad accounts and HubSpot via OAuth. No tracking code, no pixel, no developer required.

How much does Optimzd cost?

Free during beta. We'll introduce pricing when we exit beta, based on ad spend volume. Early beta users get a permanent discount.

Your data is encrypted in transit and at rest. We never share or sell your data. You can export or delete everything at any time.

Do I need perfect UTMs for attribution to work?

No. Optimzd matches on exact campaign IDs first (Meta lead forms, hs_facebook_campaign_id), then falls back to fuzzy name matching when UTMs are messy or incomplete. Every match shows a confidence score, so you always know how solid the attribution is — no silent guessing.

Can the AI change my campaign budgets automatically?

Only if you let it, and always within hard safety limits: budget increases are capped at +30%, decreases at -50%, with a daily action limit. Every applied recommendation is measured — Optimzd compares spend, leads and CPL for 14 days before vs after, so you see the real impact of every change, not a promise.

Which HubSpot plan do I need?

Any HubSpot plan works, including the free CRM. Optimzd reads contacts and deals through a standard private app token — you do not need Marketing Hub Enterprise ($3,600/month), which is what HubSpot charges for its own multi-touch attribution reporting.

Where is my data stored? Is Optimzd GDPR compliant?

All data is hosted in the EU. CRM credentials are encrypted at rest (Fernet), each customer is isolated in a separate tenant, and we only sync the fields needed for attribution. You can request full deletion of your data at any time.

Comparison

Optimzd vs HubSpot's native attribution: what Enterprise buys you — and what it doesn't

HubSpot does offer multi-touch revenue attribution reporting — but it is gated behind Marketing Hub Enterprise, which starts around $3,600/month billed annually. And even then, it attributes revenue to HubSpot-tracked touchpoints: it doesn't pull your Meta, LinkedIn and Google Ads spend, so you still can't see ROAS per campaign or get budget recommendations.

If you already pay for Marketing Hub Enterprise, its attribution reports are well integrated with your existing HubSpot objects and lists, and they cover non-ad touchpoints (email, pages, meetings) natively.

Optimzd vs HubSpot attribution at a glance

	Optimzd	HubSpot attribution
Required plan	Any HubSpot plan — including the free CRM. Reads contacts & deals via a standard private app token.	Marketing Hub Enterprise (~$3,600/month, annual commitment).
Ad spend data	Pulls spend, impressions and clicks from Meta, LinkedIn and Google Ads daily — ROAS and CAC per campaign out of the box.	HubSpot Ads tool tracks ads it manages; spend-to-revenue ROAS per campaign is limited.
Attribution models	5 multi-touch models, compared side by side, with a confidence score per match.	Multiple models on HubSpot-tracked interactions.
Acting on it	AI budget recommendations (with +30%/-50% safety caps) applied to Meta in one click — then measured before/after.	Reporting only; no budget actions.
Setup	2-minute OAuth.	Included in Enterprise onboarding; attribution setup requires tracking discipline.
Non-ad touchpoints	Focused on paid acquisition (ads → deals). Organic/email touches appear in journeys, not as primary scope.	Covers email, web, meetings and other HubSpot-tracked touches natively.

Choose Optimzd if…

→ You're on HubSpot Starter/Pro (or even free CRM) and won't pay $43K/year just for attribution reporting.
→ Your question is specifically about paid ads: which campaigns sign deals, at what real CAC and ROAS.
→ You want recommendations and measured actions, not only reports.

Choose HubSpot attribution if…

→ You already pay for Marketing Hub Enterprise.
→ Your attribution question is mostly about non-ad touchpoints (email, content, meetings).
→ You need attribution natively inside HubSpot reports and workflows.

These two are more complementary than rival: HubSpot Enterprise attributes revenue across HubSpot-tracked touchpoints; Optimzd closes the paid-ads loop — spend in, signed deals out — on any HubSpot plan, for a fraction of the price. If your bottleneck is 'which ad euros become ARR?', you don't need to upgrade to Enterprise to answer it.

See which ads actually close deals

Connect Meta, LinkedIn & Google Ads to HubSpot in 2 minutes. Free during beta.

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